I've mentioned it before in another similar thread.. I love Pappy's Seasonings out or Fresno, CA.. so far, I like it better than any rub's I've tried.. as mentioned earlier.. I did some side by side comparisons using guests as another group of taste buds.. It has always been the hands down favorite. I'm now using it on pork, chicken, turkey and beef.. haven't tried it on fish yet. Only thing I change now is the wood..