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Reply to "Discontinuing some models"

Big Tub,

Pags had a very good answer. I'll elaborate a little: The cost of powder coating is so high that it brings our cost on the black models up to our cost on the stainless models. The perceived value of the black smokers is lower than the perceived value of stainless steel models so it just didn't make any sense to offer them at the same price. We anticipated that the demand for the black ones would drop sharply when people could get a stainless steel smoker for the same price. When the demand drops, our costs go up, making the black ones less profitable than ever.

As business people know, we have to keep the Cookshack profitable in order to stay in business. We want to keep offering people great smokers for a long time to come, so we have been making some hard decisions lately in order not to sacrifice quality. As Pags so clearly stated, we want to become as efficient as possible so we can continue to deliver high quality smokers at the lowest price, while making a fair profit.
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