Mr. Walleye over on the Bradley website posted this rib rub in a post on pulled beef. I use it on chuckies. It goes *very* well on beef.
Dubby'S Rib Rub
• 1 C sugar
• 1/2 C paprika
• 1/4 C salt
• 3 Tbsp black pepper
• 2 Tbsp celery seed powder
• 2 Tbsp garlic powder
• 2 Tbsp onion powder
• 2 Tbsp chili powder
• 1 tsp cumin
• 1/2 tsp cayenne