Does this link refer to a collection from the year 2004?
Also, the recipe "BBQ Brisket with Goode's Mop" refers to Goodes Brisket Rub without the recipe for it.
Here is a link to Goodes original rub Goodes Rub
This is one of my favorite rubs which I got via the BGE forum (where it was popularized as "JJ's Rub") by adding an incredient.
Somewhere on the forum, I think I have posted JJ,s recipe for the rub- but, a Google will turn it up without difficulty.