My wife is a bit of a FOO-FOO so we only do organic.
We have found that with her brand brining is unneeded as the un-enhanced organic chickens always are really moist.
So for us it's either a light seasoning with cookshack chicken rub, or cookshack chicken & rib rub or Texas rub depending on whether we want spicy or sweet.
I've done whole and butterflied and they are both great although I think that the butterflied cook a bit quicker at higher temps.
We no longer do BB chickens but will sometimes stand them on a sitter.
Smokem low and slow or hot and fast we are good for one a week.