Years ago I started doing something free for almost every catering job where we served. Generally it would be something like a veggie tray with dip, or a cheese tray. This served three purposes; first, it gave people something to nibble on, and also gave the kids something to hold them over until serving time, which kept them out of our hair. Secondly, I noted the "freebie" in the event log. I also made sure that the host knew it was free "because we know that a lot of people like cheese/veggies/etc". Frequently this turned the freebie into a paid item the next time around, or when other business we got from that event asked for the item. And lastly, I always used this as a chance to introduce the host to something they were unfamiliar with. Around here a lot of people won't order brisket, so I'd make a dip with burnt ends, cream cheese, sour cream, and mayo, some red onions, and crackers, and next thing you know they like brisket and order it too the next time around.
Last summer, I started putting out trays(bowls really) of home made pickles and spicy pickled veggies. These seem to go over really well and require little time to prepare. I also do a big basket of hush puppies and cups of honey butter first thing when I arrive on site. The way I see it, this is cheap enough to maybe be recoverable via smaller portions on the serving line. I haven't put that theory to test yet, but I can see a difference. It also keeps the host happy as people aren't getting agitated about serving time. Eating people are happy people.
My dill pickle recipe is straight from the Dinosaur BBQ book(but adjusted for quantity) and people love them! The pickled veggies are just cauliflower, celery, onions, radishes, and carrots in white vinegar with red pepper flakes, assorted hot peppers, and a little salt. Sometimes I've done a tray with thinly sliced smoked sausage, home made boursin cheese, sliced apples and crackers. This usually results in an order for the next event too, either for the whole thing or just the sausage.
Note: Put 1tbsp of TenderQuick in a gallon of water and drop your apples in there as you slice them. It's like lemon juice on steroids. Sliced apples on the tray will stay fresh for 12 days.....in the sun.
I see all of this as a way to build business through happy customers and upselling. I've made them happy if they don't want any extras next time around, but if they do want the extras, I can frequenty get an extra $3-5+ per person which makes me happy. It's kind of like asking "do you want fries with that?". Everybody wins!
Anyway, my question is, does anyone else do this? If so, what kind of items do you offer? Just looking for an exchange of ideas or thoughts on the benefits of freebies. Thanks.
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