If you are not familiar, Bar Rescue is a show on Spike network where a specialist comes in to help turn around poor performing bars. Often the bars serve food and need to re-invent their menu.
Well, on last night's episode, the kitchen and menu got a remodel - they switched the theme to a BBQ joint. As part of the remodel, they put in a Cookshack, and yes, they announced it by the brand name. For some reason, it was very cool to see this huge shiny piece of equipment sitting in the middle of that kitchen, while the host proudly proclaimed: "and we got you a new Cookshack....."