ok, one more time with my dissenting opinion..and I'm seemingly in the minority, but undaunted..."I believe" there is no place for sweetener with beef. Yes throw your turbinado sugar shakers at me if you wish, but 'sometime' just try a good Texas-style brisket with salt, pepper, cayenne...maybe paprika, garlic, onion if ya gotta, and save the sweet for the sauce if you need to.
Here, try this...take a pulled pork sandwich..anybody's, and put a teaspoon of sugar on your next bite...yummy, right?
Now, take your favorite hamburger, a big one, and put that sugar on your next bite...yuchhy, right?
Brisket is a lot closer to a hamburger than a pulled pork sandwich! My case rests...hisses and boos are expected!