This really should be in recipes,and Smokin' will no doubt move it.
Sometime's folks run out of rub,and need a proven substitute,that isn't too complicated.
I'm not trying to start a thread on everyone's personal favorite,just offering one that many cookteams have picked up on.
Sometimes folks aren't looking for a specific recipe,but this has been popular ever since the Jaemison's put out their earlier Smoking books,i.e. Smoke and Spice.[I think this is where it originally popped up ?]
Southern Succor was the other rub,that was chosen by many.
Many mix the two rubs,depending on the meats.
Wild Willy's Wonderful Rub
3/4 cup paprika
1/4 cup ground black pepper
1/4 cup salt
1/4 cup sugar
2 tablespoons chili powder
2 tablespoons garlic powder
2 tablespoons onion powder
2 teaspoons cayenne
Hope some find this helpful.