Store bought rubs I like for ribs:
Rib Tickler
Butcher BBQ Honey Rub
Trimm Tab's Pig Powder
My recipe for rib rub at the restaurant, scaled down:
1 cup granulated sugar
1/2 cup light brown sugar
2 Tbsp Kosher salt
1 Tbsp Smoked Paprika
1 Tbsp Light Chili powder or New Mexican
1 Tbsp Granulated Garlic or powder
1 Tbsp Granulated onion or powder
1 Tbsp Dry mustard
1 Tbsp Black Pepper medium grind
1 tsp Cumin
1 tsp Chipotle powder
1 tsp Cayenne
The same recipe is used for Butt rub but I increase the brown sugar to 1 cup
Did a Google on Dreamland ribs. The one recipe found mentions brushing the ribs with bacon fat and grilling them directly, followed by foiling them in a pan with water and liquid smoke and baking them for hours
I'm guessing this recipe is someone's interpretation of DL ribs.
The Dreamland web site sells sauce but doesn't mention a rub.