quote:
Originally posted by Papa Deuce:
I am meeting with someone next week about opening up my place. It is 1700 SF, and they want $2000 a month in rent + utilities and snow removal.
They also want a 3 year lease that can be assumed if a new tenant is found if I fail.
This is 25 miles west of Philly, so rates are higher, I guess, than many of you in the south.
But based on that info alone, what might you estimate I would need in monthly sales to make a go at it?
I know I have labor and food costs to worry about as well, so maybe you can at least give me your thoughts?
Thanks.
First: Is this figure triple net or all inclusive? It is common for a commercial lease to be triple net which is the rent + maintenence (all maintenance is on your shoulders) + property tax. That will push that $2000. per month up to a much higher monthly payment.
You are asking part of the right question: 'How much in monthly sales do I need?' The other part is, 'How many customers do I need to make those sales?'
I couldn't even begin to guess how much in sales you need in order to make it a go. I don't want to sound unhelpful or snotty with the question you asked, but your question is similar to someone saying that they found a place to rent in Seattle for $900.00 and then asking how much money they will need to earn in order to make ends meet.
What you need in monthly sales is $2000.00 + the cost of utilities + the cost of every other restaurant expense added together + the cost of your planned salary + the cost of your medical insurance, retirement savings, social security payments, etc. + the amount you intend to save in your business reserve account.
Once you arrive at that amount, then you will calculate how many customers you need to come through your doors each day in order to make those sales. Pick a reasonable average per person: $6.00 or $7.00 or $9.25, whatever .... You will need to talk with restaurants which are similar (fast food, quick service, full service, etc) to get an idea. You can even break up the lunch service from the dinner service averages. Once you have a good guess based on your gorilla research, divide that figure into the total amount of expenses. Then divide that number by the number of days you will be open each month. That will give you a rough idea of how many customers you need each day to make expenses.
By knowing the number of customers needed, it will allow you to quickly spot a problem with sales and begin to take corrective action in order to attract more customers.