This is just my two cents...Been doing this for 2 years now, so it is valid info. First, DON"T be afraid to charge for your food. I get 25-30 dollars a rack-Market fluctuation/What they drive/wear
. If people don't want to pay it then I won't cook them. We cook a 2-1/2 and down. They are cheaper than smaller ribs---but, by no means cheap. There is another guy around that gets 42 dollars a rack--and he sells plenty. I am in Western NC, BTW. That size rib will comfortably feed 3---10 dollars a head--that is a fair price for good food. I also cook them for other establishments in our area and they glady pay 25/rack. If the typical person goes out and buys ribs retail approx 4-6 dollars/pound and has to spend 1 hour prepping and 3-4 hours cooking they have (on a 2-1/4 pound rack average)9-13.50 + seasoning(reatail priced), in a rack plus their time and depending on whether they know what they are doing or not, may or may not get the quality of rib they are looking for. If you provide a good quality rib-30 dollars a rack is TOTALLY fair. Basic formula for your food (3 x Your cost) + a "little." That puts a 12 dollar rack of ribs in the mid to upper 30's. SO BE SURE YOU MAKE YOUR MONEY--CHARGE THEM!
Another thing, if executed properly...Ribs are fine for atleast 2-3 days to serve, and yes, they will be as good as when you cooked them. It can be done for longer with BBQ, so why not ribs?
We do not have ribs all the time at our place--except for catering. But, I cook them a couple of times a week and what ever I put on the smoker I will sell. No matter how many racks.
Here is some info that took me most of 2 years to figure out *remember this post..it can/will make you GOOD money*
People LOVE the SIGHT and SMELL of Smoked foods and REALLY like a demo, if you will. First of all a little background on my place. Everything is WIDE open. When you eat with us you are eating in our kitchen--almost litterally. People can see EVERYTHING we do. From making biscuits and pulling pork to washing dishes and making their food. It is this fact that has allowed us to come upon what I am about to tell the forum. Let them SEE you prepping the ribs and or putting/taking them on/off the smoker. Let them SEE you working the smoker. Let them get in the way and ask questions. I Promise you this, you can set a smoker up anywhere in a public place and start cooking and I assure you atleast 10-20 people in 30 minutes or less will pull off and ask you what you are cooking and when it will be ready, How often do you do this, how can I get some...Don't be afraid of SAMPLES. When you say ribs they will get VERY excited. Open the smoker and let them LOOK/SMELL what you are doing--again let them get in on it. I assure you that before the ribs are done they will be sold. I pull my Stump's Off-Set(we cook inside with a 250) to our place and fire it off and start getting the ribs ready and such. I will cook 10-12 racks at a time. Before they are done they are sold and I have PRE-Payed orders for the following day for about the same amount of ribs. At about 20 dollars profit/rack you are looking at up to 480 dollars profit in 2 days. Ribs are easy and quick. It is and can be for someone else, EASY money in the pocket! Not bad.
REMEBER! Sight, Smell, Samples and involvement(letting them get in the way and ask questions--opening the smoker and letting them SEE/SMELL) It is an easy recipe for some easy money.
Best wishes in your endeavour!
Zeb