1 cup brown sugar or light brown sugar or turbinado sugar 1/2 cup kosher salt 1/4 cup paprika 1/4 cup black pepper 1/4 cup ground red pepper 1/8 cup garlic powder 1/8 cup onion powder 1/8 cup ground mustard 1 TBLS ground ginger 1 TBLS ground cinnamon 1 TBLS ground cumin 1 tsp each of your various favorite spices
When in doubt on a rub, go with what you know you like - -salt, pepper and heat (spice) of choice. Experimenting is part of the fun of BBQing.
My sincere guess is that if one smoked a butt with salt, pepper and a little heat, 90% of the people couldn't know the difference - unless you were to add rub to the mix when pulling. Just MHO.
That is just what a general rub recipe might look like off the top of my head. I usually use the same amount of salt as sugar, and then half the amount of pepper. One might use all the ingredients listed, or just a few, or add to them, and also one might use extremely varying amounts of the ingredients. And yes, one might just use salt and pepper. I like a huge variety of ingredients and really pile it on thick. I don't use sauce or rub after it is pulled, and I make sure it is all mixed well.
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