The website was good but not great. I am not surprised at all that it got sold. The main problem is and always has been that the website was administrated by someone with no clue, they should've try and work with affordable and professional SEO company and just few weeks later they would've gotten twice the amount of new costumers than they ever had. It's exactly what happened to me while starting my own blog and online magazine I've had no time nor energy to increase my traffic so I decided to work with professionals and it brought me huge success, could never been happier.