I reccomend that you only let rub stand on ribs from 30 miutes to 2 hours before you cook---but, that is just a personal preference and has nothing to do with the ?
Adding rub right before should help, but the initial coating should be sufficient. Just lay the rub on thicker the first time and that should be good.
Just curious.... are your ribs moist on the outside? If they are then you might have too much humidity in your smoker. I have a 250 and have some issues of that nature. Opening the door once half way through the cook and again near the end of the cook will help relieve that problem. It will add a little time to the cook but not a whole lot. YOu will see the steam come out of the door when you open it at the half-way point. If there is no steam then humidity is not an issue.
Good luck!
Zeb