Just curious, as I am preparing to open a spice shop - I think. Do you use top notch fresh spices when you make your rubs, or just any old jar of spice from the supermarket? This is not a plug for my place, as I won't even tell you where it will be, but I think of myself as a "foodie" who loves BBQ... So whenever possible I get the freshest stuff I can find. And I really feel like I can taste the difference. Plus, I tend to use a heavier hand than most folks at home, I think.