Yup, that's me Tom!
kid, are you wanting more smoke taste or a smoke ring?
Make a rub of just salt, pepper, maybe some garlic and let it soak it. You could do it on one half of the brisket and a rub (or no rub) on the other half, then after cooking compare the two sides (remember which side has which).
There a just a lot of variations included, the meat itself, the cow it came from, the smoker, etc.
For me, to get a good SR, put it in as cold as your can. Some swear that they want it at room temp, but putting it in cold will keep it below 140 longer.
You can also smoke it at the lower temp (180 or so) but you have to be careful there, as it will dry out that way.
By sides I mean on the same side of a brisket, just on the left 1/2 and the right 1/2. The fat on the back side will be needed to keep the brisket moist.